Should It Launch

Our production-readiness audit. Paste a URL, it loads the site in a real browser, checks eight dimensions, and returns one verdict: Ship, Ship with fixes, or Not ready.

Captured 28 July 2026

See it live

shoulditlaunch.com

The problem

AI tools let anyone build a website in an afternoon. What nobody gets in that afternoon is an answer to the only question that matters before real customers arrive: is this actually ready? We wanted a tool that answers it with evidence instead of vibes, partly because we kept doing the check by hand on our own builds.

What we built

You paste a URL. The tool opens the site in a real browser, the same way a customer's phone would, and runs it through eight production-readiness checks covering the things that quietly kill new sites. Every finding comes with the evidence it was based on and a ready-to-paste fix. At the end you get one verdict, not a report to interpret: Ship, Ship with fixes, or Not ready. The audit is complete or it is not a verdict; the tool refuses to score a site it couldn't fully check.

A Should It Launch verdict, with the findings and the evidence each one was based on. Captured 28 July 2026.

What we decided

3 calls

One verdict instead of a score out of 100.

A 73 tells an owner nothing. Ship or don't is the decision they actually face, so it's the answer the tool gives.
Every finding must carry its evidence.

An audit you can't check is an opinion. Findings show what was measured and where, so the fix is checkable too.
All eight dimensions are required before any verdict renders.

A partial audit that says Ship is a false promise with our name on it.